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They also have a publication archive on framing - http://www.rockridgeinstitute.org/research?Subject=Framing
The editors illustrate how texts and those who provide them powerfully shape, or "frame," our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs.
What is the effect of democratic competition on the power of elites to frame public opinion? We address this issue first by defining the range of competitive contexts that might surround any debate over a policy issue. We then offer a theory that predicts how audiences, messages, and competitive environments interact to influence the magnitude of framing effects.
Those seeking to frame political issues to their advantage recognize the power of emotional appeals. Yet the study of framing has focused mainly on the cognitive effects of framing rather than on its emotional effects. This study presents the results of two experiments designed to explore the effect of episodic and thematic framing on emotional response and policy opinion.Jerit, Jennifer. 2008. Issue Framing and Engagement: Rhetorical Strategy in Public Policy Debates. Political Behavior (30)1: 1-24.
Conventional wisdom and scholarly research indicate that to win a policy debate political actors should frame the issue strategically—that is, selectively highlight considerations that mobilize public opinion behind their policy position. Engaging the opponent in a dialogue (i.e., focusing on the same considerations) is portrayed as a suboptimal strategy because political actors forfeit the ability to structure the debate. Using over 40 public opinion polls and a detailed content analysis of news stories, I examine the use of framing and engagement strategies during the 1993–94 debate over health care reform. The analysis shows that engagement was more effective at increasing support for reform than framing. This study is the first to document the role of engagement in a policy debate, and it extends work showing that this strategy is more common in election campaigns than scholars once suspected.
Dardis, Frank E. 2007. The Role of Issue-Framing Functions in Affecting Beliefs and Opinions about a Sociopolitical Issue. Communication Quarterly 55(2): 247-265.
Extant communication and social movement theory suggests that sociopolitical actors can frame issues effectively via the realization of four functions: defining an issue as a problem, blaming a cause, suggesting solutions, and invoking a moral appeal. Though these functions are theorized to be necessary at the societal level, no prior research has tested directly the efficacy of these functions, when included in communicative messages, in affecting individuals' interpretations about a sociopolitical issue. The experiment described in this article indicated that the "blame" function was particularly influential when included in a strategic message from a pro-environmental social movement organization (SMO)
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